Case study
Mira AI - Your Co-Pilot for Creative Marketing
A conceptual AI assistant that helps marketers ideate, design, and publish campaign content directly from a conversation.
My Role
As the Product Designer, I was responsible for defining the user experience, visual language, and interaction flow of Mira. I crafted a conversational interface that could understand product context, create campaign materials, and publish directly to ad platforms in Figma.
Behind the Idea
Creating marketing content can be difficult and overwhelming. Most marketers juggle multiple tools to get the perfect marketing content, AI tools and copywriters for copy, design platforms for visuals, and ad managers for execution. This breaks focus, thereby making it harder to stay creative and consistent across channels.
The challenge was to imagine a unified experience where ideation, content creation, and iteration could coexist seamlessly without becoming overwhelming to the user.
Marketers also face the complexity of creating content that meets the needs of various audiences across different social media platforms. Imagine a single product that could understand a brand or product, generate on-brand marketing materials, and preview how they would appear across social platforms — all in one collaborative space.
The Goal
Design a creative interface that is intelligent, focused, fast and capable of moving from ideation to live ad all in one place.
I designed a single product that could understand a product, generate on-brand marketing materials, and give a preview of what it would look like across social media platforms.
Meet Mira
Mira is an AI-powered creative assistant designed to work like a conversation, not a dashboard. Mira analyzes and understands product context (from attached documents or code), generates engaging on-brand marketing copy and visuals, and lets users refine them in real time.
The interface is split into two functional areas:
- The Sidebar: This is where ideas begin, conversations flow and iterations are created.
- The Workspace Panel: This is the main stage of Mira's ideas. Here, a real-time preview of your campaigns are displayed.
Key Design Highlights
- Conversational Simplicity: Mira makes it easy to start. She greets you with a short intro and suggests a few pre-suggested prompts to spark your next idea.
- Real-time Feedback: Mira's three-dot shimmer animation signals “thinking” or "analyzing document", creating anticipation and emotional engagement.
- Immediate Visualization: Campaigns drafted appear in the main workspace as mockups (e.g., Facebook or Instagram ad cards), giving users a preview of how the content would appear once published.
- Actionable Flow: Every response from Mira comes with quick actions such as "Regenerate" and "Like", allowing users to iterate or refine ideas instantly.
Designing the Mira Experience
Here's a closer look at the key screens, layouts, and flows that make Mira feel conversational, intuitive, and creative.
What I learned
Designing Mira reinforced how conversation can also be a design tool and not just an interface style. I learned to balance AI's complexity with human clarity, to keep interactions short, contextual, and emotionally grounded.
Impact and Reflection
The prototype demonstrates how an AI-driven creative assistant can reduce tool fatigue, speed up ideation, and help non-designers produce brand-consistent content all in one place.
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